Case Study: JustMoby Streamlines Apple Ads Campaign Management with SplitMetrics Acquire

How JustMoby Streamlined Apple Ads Сampaigns Across 46 Apps with SplitMetrics Acquire

JustMoby, a mobile publisher with more than 300 million downloads, runs Apple Ads campaigns across 46 apps and needed a better way to manage search queries, remove low-performing or irrelevant keywords, and scale successful discovery campaigns more efficiently. To address these challenges, the company turned to SplitMetrics Acquire.

SplitMetrics Acquire helped JustMoby automate campaign management with Automated Rules, which quickly identified and removed ineffective, high-cost keywords and reduced repetitive work across hundreds of campaigns. With support from the SplitMetrics customer success team, JustMoby improved KPI alignment, maintained user quality, increased brand awareness, and freed up time to focus on strategy and experimentation across its app portfolio.

JustMoby