Case Study: GetYourGuide boosts non-branded keyword revenue by 20% with SplitMetrics Acquire

How GetYourGuide Automated and Scaled Apple Search Ads, Increasing Non-Branded Keyword Revenue by 20%

GetYourGuide, a Berlin-based booking platform for unique travel experiences, wanted to improve its Apple Ads performance by protecting its brand while reducing spend on brand terms, reaching strong ROI goals for branded keywords, and scaling non-branded campaigns across multiple markets. To do this efficiently, the team needed automation to reduce manual bidding work and keep campaigns effective, and they turned to SplitMetrics and its Acquire product.

SplitMetrics set up automation for budget control, bid optimization, keyword status updates, new search term discovery, and auto-rules management, while also providing audits, strategic support, market reports, and help launching regional campaigns. As a result, GetYourGuide completed around 6,000 bid optimizations in a year, minimized brand-term spend while maintaining a high share of voice, and increased results from non-branded campaigns by 20%.

GetYourGuide

Ioan Popovici

App Growth Lead