Case Study: Gismart achieves lower CPA and higher trial sign-ups with SplitMetrics AI Bid Optimization

How AI Bid Optimization Helped Gismart Piano Optimize Apple Ads and Scale Efficiently

Gismart Piano, a mobile app for learning and playing music, wanted to grow its user base on Apple Ads while reducing acquisition costs. Before working with SplitMetrics, the team manually reviewed CTR, conversions, CPI, and post-install behavior to manage campaigns and improve efficiency with limited resources.

SplitMetrics introduced AI Bid Optimization from SplitMetrics AI to automate bid management across keyword portfolios and maintain target CPA while maximizing conversions. Within two weeks, Gismart Piano reduced CPA by 7%, kept CPI below KPI targets, and increased trial sign-ups by 56%, while freeing the team to focus on strategic growth and expansion.

Gismart

Anna Dudinska

ASO/Apple Ads Manager