Case Study: HOBNOB achieves a 64% conversion increase with SplitMetrics

HOBNOB boosts app store conversions 64% with SplitMetrics

HOBNOB, an app for creating and sending event invitations via text, faced a significant decline in conversion rates following a major rebrand. To address this challenge, they turned to SplitMetrics for app store optimization and A/B testing services to restore and improve their performance.

SplitMetrics implemented a series of A/B tests, starting with an icon test that identified a new version which performed 64% better than the rebranded one. This single change restored their iOS conversion rate. Further tests on screenshots and descriptions provided valuable insights and additional conversion lifts. For their Android launch, SplitMetrics' email collection feature helped build a list of qualified users, resulting in a 60% conversion rate from product page view to download. Overall, the optimization efforts over five months put HOBNOB months ahead of their growth projections.

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