Case Study: Gismart Piano Reduces CPA and Boosts Trial Sign-Ups with SplitMetrics AI Bid Optimization

Gismart Piano reduces CPA by 7% with SplitMetrics AI Bid Optimization

Gismart Piano, a mobile app combining entertainment and education, aimed to grow its user base while reducing acquisition costs on Apple Ads. The challenge was to optimize campaign efficiency and scalability within their current resource framework, moving beyond manual analysis of metrics. They partnered with SplitMetrics to utilize its AI Bid Optimization product.

SplitMetrics implemented its AI Bid Optimization solution, which uses predictive modeling and real-time adjustments to automate bid management. This allowed the Gismart Piano team to focus on strategic expansion. The results included a 7% reduction in CPA and a 56% increase in trial sign-ups. SplitMetrics also provided valuable support and recommendations, helping the app attract high-quality users at lower costs.

Gismart Piano