Case Study: GetYourGuide boosts non-branded revenue by 20% with SplitMetrics Acquire

GetYourGuide increases non-branded keyword revenue by 20% with SplitMetrics

GetYourGuide, a leading booking platform for travel experiences, needed to optimize their Apple Ads marketing strategy. Their challenge was to minimize spending on brand terms while maintaining a high share of voice, achieve specific performance targets for both branded and non-branded keywords, and scale non-branded campaigns across multiple markets. They partnered with SplitMetrics and its Acquire product to automate bidding processes and reduce the manual workload on their team.

SplitMetrics implemented automation processes for ad budget control, bid optimization, and keyword discovery, while also providing strategic support and conducting thorough account audits. With SplitMetrics' help, GetYourGuide automated around 6,000 bid optimizations, minimized spend on brand terms, and achieved a 20% increase in results from their non-branded campaigns.

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