Case Study: Game Hive Corp doubles install rates and scales Apple Ads by 15% with SplitMetrics Acquire

Game Hive doubles install rates and boosts spend 15% with SplitMetrics

Game Hive Corp, a Canadian mobile game studio, needed to scale their Apple Ads efforts efficiently for their new title 'Battle Bouncers'. They sought a solution from SplitMetrics to reduce the manual work of campaign and keyword optimization, allowing them to focus more on strategy while aiming to increase scale by 15-20% and meet their ROAS goals.

SplitMetrics implemented its Acquire product, providing automation and expert strategy audits. This solution enabled dynamic bid adjustments and campaign segmentation. As a result, Game Hive saw a 15% increase in ad spend scale and a drastic overall increase in efficiency, with install rates doubling. SplitMetrics Acquire became a key contributor to their successful and profitable user acquisition strategy.

Game Hive Corp