Case Study: FxPro cuts CPA by half with SplitMetrics Acquire

FxPro cuts CPA for conversions by half with SplitMetrics Acquire (formerly SearchAdsHQ)

FxPro, a financial services firm regulated across multiple jurisdictions, needed a more effective way to manage and automate Apple Ads, reduce manual work, and centralize analytics and performance tracking. They turned to SplitMetrics Acquire (formerly SearchAdsHQ) to bring their Apple Ads management and reporting into one place.

With SplitMetrics Acquire, FxPro connected Apple Ads data with AppsFlyer data for transparent analytics at app, campaign, and keyword level, while also using bid, budget, and automation rules to streamline operations. SplitMetrics also provided hands-on customer success support, helping FxPro rebuild campaign structure and eliminate ineffective keywords. As a result, FxPro cut Apple Ads management time by 2-3x and reduced CPA significantly, including a 55% lower CPA for the main conversion, 2x lower CPA for one conversion, and 20% lower CPA for another.

FXPro

Victoria Rodkina

Marketing PPC Team Lead