Case Study: FxPro cuts CPA and saves time with SplitMetrics Acquire

FxPro cuts CPA by 55% with SplitMetrics

FxPro Group, a financial services firm, needed a tool to manage and automate its Apple Ads to reduce manual work and gain better analytics. They turned to SplitMetrics and its product, SplitMetrics Acquire, to meet this challenge.

SplitMetrics implemented its Acquire platform, which provided transparent analytics by connecting Apple Ads with AppsFlyer data and offered automation rules. This solution helped FxPro cut the time spent on ad management by two to three times and significantly reduced its cost per acquisition (CPA), including a 55% reduction for its main conversion. The vendor also provided excellent customer service, including a dedicated manager to help rebuild their campaign structure.

FxPro Group