Case Study: FreshPlanet achieves 10% higher conversion rate with SplitMetrics

FreshPlanet boosts SongPop2 conversion by 10% with SplitMetrics

FreshPlanet, creator of the popular music trivia game SongPop2, partnered with SplitMetrics to optimize their iOS app store page. Their challenge was to determine which set of screenshots would perform better in order to increase their conversion rate and stand out against competitors in the app store.

SplitMetrics implemented an A/B test comparing two different screenshot designs. The winning set, which featured bolder graphics, cartoon characters, and much shorter, action-oriented captions, resulted in a 10% higher conversion rate. This optimization ultimately decreased the campaign's cost per install, and SplitMetrics provided the data-driven insights that removed guesswork from the process.

FreshPlanet