Case Study: Flyin reduces Cost per Acquisition by 15% with SplitMetrics Acquire

Flyin cuts Cost per Acquisition by 15% with SplitMetrics

Flyin, a travel app, faced challenges with its Apple Ads campaigns, needing to identify high-performance keywords and track crucial conversion events to understand user behavior. The limitations of the native Search Ads dashboard hindered their ability to analyze campaigns and optimize for their specific goals. They turned to SplitMetrics and its product, SplitMetrics Acquire, for a solution.

SplitMetrics implemented its Acquire platform, which provided Flyin with advanced metrics like ROAS and CPI, a customizable dashboard for tracking conversion events, and tools for easy keyword bid adjustment. This solution gave Flyin enhanced control over campaign management and analysis. As a result, Flyin reduced its Cost per Acquisition by 15% and gained the ability to precisely optimize campaigns on a daily basis with the support of the SplitMetrics team.

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