Case Study: Flowkey doubles ROAS and boosts new downloads with SplitMetrics Acquire

Flowkey doubles ROAS and increases new downloads in Asia by 900% with SearchAdsHQ

Flowkey, a piano learning app with a freemium model, wanted to scale Apple Ads more globally after the channel expanded into more countries. As campaign volume and keyword sets grew, the team needed a better way to manage and optimize performance, so they turned to SplitMetrics Acquire.

Using SplitMetrics Acquire, Flowkey implemented KPI-based automation, custom metrics, advanced filters, bulk management, and bid history analysis to improve ongoing campaign optimization. Within one year, Flowkey increased spend by 70%, doubled ROAS, raised new downloads by 80%, boosted custom conversions by 200%, and grew new downloads in Asia by 900%.

Flowkey

Sirid Krüger

marketing manager