Case Study: Flowkey doubles ROAS and boosts downloads with SplitMetrics Acquire

Flowkey doubles ROAS and boosts new downloads in Asia by 900% with SplitMetrics

Flowkey, a piano learning app with a freemium model, faced a significant challenge in managing and scaling its Apple Ads campaigns globally after the channel expanded into numerous new countries. The sheer volume of campaigns and keywords became unmanageable, prompting them to seek an optimization solution from vendor SplitMetrics and its product SplitMetrics Acquire.

By implementing SplitMetrics Acquire's smart KPIs-based automation and custom metrics functions, Flowkey was able to optimize its campaigns continuously. The solution delivered dramatic results: within one year, Flowkey doubled its ROAS, increased new downloads by 80%, and boosted custom conversions by 200%. A particularly notable achievement was a 900% increase in new downloads from its Asian markets.

Flowkey