Case Study: Flo streamlines keyword strategy and competitive analysis with SplitMetrics Iris

Flo speeds competitive research in 7-day Iris trial with SplitMetrics

Flo, a leading women's health app, partnered with SplitMetrics to explore how its AI agent Iris could enhance day-to-day operations. The challenge was to streamline keyword research and accelerate competitive analysis for their Apple Ads campaigns without disrupting their existing strategy.

Using SplitMetrics' Iris, Flo gained clear competitor insights and received topic-based keyword and bid suggestions all within a single platform like Slack. The solution sped up research and allowed the team to quickly surface actionable market insights. While no specific metrics were given, Flo saw clear potential for Iris to help spot growth opportunities and stay focused on what drives results.

Flo