Case Study: FiftyThree achieves 33% more installs with SplitMetrics A/B testing

FiftyThree boosts installs by 33% with SplitMetrics

FiftyThree, the creator of the Paper app and Pencil stylus, faced the challenge of improving their App Store conversion rate and understanding user behavior for a Chinese localization project. They partnered with SplitMetrics and used its A/B testing platform to determine the most effective screenshots for their app store page.

SplitMetrics implemented a solution that involved testing multiple hypotheses, including background color, screenshot order, and localized Chinese captions. The A/B tests revealed that a multicolored background and a specific screenshot order significantly improved engagement. Most importantly, the localized Chinese screenshots performed 33% better than the English ones, leading to a 33% increase in conversions for FiftyThree.

FiftyThree