Case Study: Etermax identifies its target audience before game launch with SplitMetrics Optimize

Etermax boosts installs 32.7% with SplitMetrics Optimize

Etermax, an international technology company with over 800 million game downloads, wanted to identify the target audience for its new game Trivia Deluxe before launch. The company turned to SplitMetrics and used its SplitMetrics Optimize product to run A/B tests to validate which user archetype the game should target.

SplitMetrics implemented a solution where Etermax created two distinct sets of app store screenshots, each tailored to a different audience demographic. Using SplitMetrics Optimize to run the test, a clear winner was identified after two weeks. The results showed a 32.7% improvement for the variant targeting users over 50 years old, allowing Etermax to refine its product and acquisition strategy for a lower CPI.

Etermax