Case Study: Empire City Casino achieves 31% conversion boost with SplitMetrics

Empire City Casino boosts installs by 31% with SplitMetrics

Empire City Casino, a gaming app, partnered with the vendor SplitMetrics to optimize their app store screenshot template. Their challenge was determining which design elements, starting with the background, would most effectively increase conversion rates and drive more installs.

SplitMetrics implemented an A/B test for Empire City Casino to compare two screenshot variations: one with an eye-catching background and another with a calmer gradient. The solution led to a significant result, with the gradient background generating a 31% lift in installs. This test, which achieved a 98.6% confidence level, proved to Empire City Casino the major impact of minor, thoughtful changes facilitated by SplitMetrics.

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