Case Study: Dentsu boosts Apple Ads installs by 158% with SplitMetrics Acquire

Dentsu Group Inc boosts installs 158% with SplitMetrics

Dentsu Group Inc., a major global advertising agency, faced the challenge of needing to more effectively automate, manage, and optimize Apple Ads campaigns for its clients. Their UK-based App Performance & Gaming team sought a solution to streamline workflows, save time, and gain deeper market insights to scale app installs, particularly for a popular British food-on-the-go retailer facing intense competition.

By implementing SplitMetrics Acquire, Dentsu automated 64% of its Apple Ads processes, saving an estimated 277 hours per month. The platform's AI bidding, automation rules, and competitive intelligence features enabled a highly data-driven strategy. For the client's app, this resulted in a 158% boost in installs, a 226% increase in spend while maintaining a stable cost per tap, and substantial gains in impressions and clicks, demonstrating efficient and effective scaling.

Dentsu Group Inc