Case Study: Delta Investment Tracker boosts organic visibility with SplitMetrics

Delta Investment Tracker Increased Organic Visibility with SplitMetrics

Delta Investment Tracker, a multi-asset investment tracking app owned by eToro, worked with SplitMetrics to improve its app store product page, including keywords and visuals, with the goal of increasing conversion and organic discoverability.

SplitMetrics audited the app, researched the market and competitors, and optimized text metadata for the US and French markets using relevant, less competitive keywords, including MX locale terms for the US. This lifted Delta’s visibility score by 70.1% in the US and 58% in France, helped the app reach #1 for a mid-frequency US query, increased organic installs, and also improved paid performance, including a 52% rise in paying users and 49.6% growth in sales.

Delta

Matei Banfi

Head of Growth