Case Study: Delta Investment Tracker boosts organic visibility with SplitMetrics

Delta Investment Tracker boosts visibility 70.1% with SplitMetrics

Delta Investment Tracker, a multi-asset investment app owned by eToro, sought to increase its conversion rate by optimizing its app store product page. The company turned to SplitMetrics Agency for a solution to update its keywords and visuals.

SplitMetrics implemented a detailed audit and keyword optimization strategy, focusing on the US and French markets. This resulted in a 70.1% increase in US visibility score and a 58% increase in France, leading to more organic installs and top rankings for key queries. The optimization also drove a significant increase in paying users and sales, with SplitMetrics delivering a 52% rise in paying users and a 49.6% increase in sales for the US market.

Delta Investment Tracker (eToro)