Case Study: Darby Smart achieves 10% conversion lift with SplitMetrics

Darby Smart boosts conversion by 10% with SplitMetrics

Darby Smart, a lifestyle app, faced a challenge with a mobile app icon that was misleading and did not stand out among competitors on the App Store category page. They partnered with SplitMetrics to test new icon designs to improve clarity and conversion rates.

SplitMetrics implemented an A/B testing solution to experiment with various mobile app icon styles. The winning design, which was simple and easy to understand, resulted in a 10% increase in conversion and achieved 73.7% more clicks on the "Get" button, clearly identifying what works for the app.

Darby Smart