Case Study: Livintis cuts cost per conversion by 50% and drives 4x conversions with SplitMetrics

Cut CPG in half & get 4x conversions in Apple Search Ads

Livintis, a mobile app development studio, wanted to scale a Photo & Video app with Apple Ads after seeing strong organic conversion rates, but increasing competition made paid acquisition necessary. SplitMetrics stepped in to help them launch and optimize Apple Ads campaigns for this new project.

SplitMetrics set up the Apple Ads account, built a keyword strategy, and focused initially on the U.S. storefront before expanding to other markets using only the most profitable keywords. As a result, SplitMetrics helped Livintis cut cost per conversion from about $18–20 to $12–13, reducing it by 50%, while growing weekly conversions from 200+ to 800 and enabling faster, more efficient scaling.

Livintis

Ritvik Menon

Managing Director