Case Study: Ciliz boosts app store conversion by 19% with SplitMetrics Agency

Ciliz improved the conversion rate by 19% with icon optimization via SplitMetrics

Ciliz, a game development company behind the popular Spin the Bottle app, wanted to improve the performance of its app store product page and drive more conversions. The company partnered with SplitMetrics Agency to streamline its optimization process, test hypotheses, and identify growth opportunities, using SplitMetrics Agency’s A/B testing services.

SplitMetrics Agency analyzed the app page and tested icon-focused variations, including more realistic imagery and an updated design with brighter colors and a “New” sticker. The best-performing variation was rolled out, increasing conversion rate from 20.46% to 24.42% — a 19.4% lift — and helping Ciliz improve store listing performance.

Ciliz

Anton Belyaev

Chief Executive Officer