Case Study: Ciliz achieves a 19% conversion increase with SplitMetrics Optimize and SplitMetrics Agency

Ciliz boosts conversion by 19.4% with SplitMetrics

Ciliz, a game development company, faced the challenge of optimizing their popular "Spin the Bottle" app to find new growth points and increase conversion rates. They enlisted SplitMetrics Agency to streamline the optimization process, carry out analysis, and develop and test hypotheses.

SplitMetrics Agency analyzed the app's product page and proposed several icon optimization hypotheses, including using real people and adding a "New" sticker. They A/B tested the variations using the SplitMetrics Optimize platform. The winning icon variation led to a 19.4% increase in the store listing conversion rate, significantly improving user engagement for Ciliz.

Ciliz