Case Study: Bolt accelerates market growth with SplitMetrics Acquire

Bolt adds 1,000 keywords with SplitMetrics to accelerate Apple Ads growth

Bolt, a global mobility app, faced the challenge of efficiently scaling its Apple Ads campaigns across dozens of international markets. Its user acquisition team needed to automate keyword discovery to accelerate expansion into new markets and maintain competitiveness in existing ones, without increasing costs or slowing growth. To improve efficiency, Bolt turned to SplitMetrics and its Keyword Expansion Strategies feature in SplitMetrics Acquire.

The solution from SplitMetrics automated the process of uncovering keyword gaps, scoring them for potential, and deploying them into campaigns with competitive bids. This allowed Bolt to add approximately 1,000 new keywords, which fueled faster market expansion and stronger ongoing campaign performance. The results included greater team efficiency, accelerated market growth, and lower acquisition costs, enabling Bolt to drive profitable and sustainable growth.

Bolt