Case Study: Bitcoin.com boosts organic visibility and installs with SplitMetrics ASO

Bitcoin.com boosts organic visibility by 18.32% with SplitMetrics

Bitcoin.com, a cryptocurrency app, faced a significant decline in organic visibility following an App Store algorithm update. To combat growing competition and regain prominence in search results, they partnered with SplitMetrics Agency for App Store Optimization (ASO) support.

SplitMetrics implemented a comprehensive ASO strategy that included an in-depth audit, a refined keyword strategy, and creative A/B testing. This solution delivered strong results, including an 18.32% increase in visibility score and a 17.9% increase in first-time installs from search traffic, successfully reversing the app's decline and establishing a foundation for sustained growth.

Bitcoin.com