Case Study: BetterSleep boosts ROAS by 40.5% with SplitMetrics Acquire

BetterSleep by Ipnos boosts ROAS by 40.5% with SplitMetrics

BetterSleep by Ipnos, a global sleep and wellness app, needed a scalable way to manage its growing Apple Ads campaigns and overcome fragmented creative testing workflows. Their challenge was to streamline optimization, automate processes, and accelerate testing to improve performance insights. They adopted SplitMetrics Acquire to address these needs.

Using the CPP Experiments feature within SplitMetrics Acquire, BetterSleep ran structured A/B tests on custom product pages. This data-driven approach allowed them to validate creative hypotheses faster. The solution delivered significant results, including a 40.5% increase in ROAS, a 10% reduction in CPA, and a 6.1% uplift in download rate, greatly improving campaign efficiency and decision-making.

BetterSleep by Ipnos