Case Study: Babbel scales Apple Ads performance with SplitMetrics Acquire

Babbel scales Apple Search Ads with SearchAdsHQ

Babbel, a leading language learning subscription app with more than 10 million subscriptions sold, had been using Apple Ads as an important growth channel since 2019 but needed a more efficient way to manage its sophisticated campaign structure and track end-of-funnel KPIs such as cost per user sign up, cost per subscription, and ROAS. SplitMetrics Acquire was used to help the team move away from relying on separate internal reporting and multiple tools.

By implementing SplitMetrics Acquire, Babbel gained a full-funnel view in one place, improving reactivity, efficiency, and KPI-based automation for Apple Ads management. SplitMetrics says the platform helped Babbel scale the channel significantly while lowering acquisition costs and Apple Ads spend, with Babbel’s team praising the tool’s usability, reliability, and automation capabilities.

Babbel

Sylvain Gauchet

Senior Manager, Growth & Mobile Marketing