Case Study: Babbel scales Apple Ads performance with SplitMetrics Acquire

Babbel scales Apple Ads and cuts acquisition costs with SplitMetrics Acquire

Babbel, a leading language learning subscription app, faced challenges in efficiently managing its sophisticated Apple Ads campaign structure. The team needed to navigate between the Apple Ads tool and internal solutions to track key end-of-funnel KPIs, which hindered their ability to achieve further growth. They turned to SplitMetrics and its product, SplitMetrics Acquire, to find new efficiencies.

By implementing SplitMetrics Acquire, Babbel's team gained a full-funnel view in one place, increasing reactivity and leveraging KPI-based automation. This solution from SplitMetrics enabled Babbel to drastically scale the channel while improving acquisition costs and decreasing Apple Ads spend. The vendor's tool was praised for its user-friendly interface, reliability, and the attentive support of the SplitMetrics team.

Babbel