Case Study: Aveola scales Apple Ads and hits ROAS goals with SplitMetrics AI ROAS Bid Optimization

Aveola scales Apple Ads and hits ROAS goals in 3 weeks with SplitMetrics

Aveola, a live video chat app, faced the challenge of scaling its complex Apple Ads campaigns while maintaining its return on ad spend (ROAS) targets. Managing large keyword portfolios required constant manual oversight, so the user acquisition team sought a smarter way to efficiently allocate spend and hit their goals. They adopted SplitMetrics’ AI ROAS Bid Optimization to bring automation and predictive insights to their strategy.

The solution from SplitMetrics provided daily performance forecasting, portfolio-level optimization, and automatic bid adjustments. This AI-driven approach allowed Aveola to dynamically distribute spend and adapt to market conditions. As a result, the UA team successfully scaled their Apple Ads, stayed aligned with their ROAS goals, and freed up time to focus on broader growth strategy and creative testing.

Aveola