Case Study: Hobnob achieves a 64% conversion increase with SplitMetrics

App Optimizing with SplitMetrics Alters Company’s Trajectory and Triggers 64% Conversion Boost

Hobnob, the app that helps people create professional-looking event invitations and send them by text message, saw a significant drop in conversion after a major rebrand. To recover, the team turned to SplitMetrics for app optimization and A/B testing across their App Store listing.

SplitMetrics helped Hobnob test icons, screenshots, titles, descriptions, and even pre-launch Android listing elements using email collection. The tests revealed an icon that converted 64% better than the rebranded version, description changes that improved tap-to-install rate by about 13%, and a stronger Android launch process that produced a 60% product-page-to-download conversion rate. Overall, SplitMetrics helped Hobnob restore its conversion rate after the rebrand and build a highly qualified pre-launch user list.

Hobnob

Ashwin Kiran

Growth Engineer