Case Study: Rovio achieves 2.5M additional installs with SplitMetrics A/B testing

Angry Birds 2 gets 13% Better Conversion Thanks to A/B Testing of App Screenshots

Rovio partnered with SplitMetrics to improve the App Store performance of Angry Birds 2 before launch. The team needed to find the best combination of screenshots, icons, descriptions, and video previews to maximize conversions and make the most of early traffic.

Using SplitMetrics’ A/B testing platform, Rovio ran multiple experiments on screenshot design, character usage, and portrait versus landscape layouts. The tests helped the team identify the highest-converting assets, lifting conversion by 13% and contributing to at least 2.5 million additional installs in the first week after release.

Rovio

Rajeev Girdhar

ASO expert