Case Study: Aged Studio achieves a 27% increase in install rate with SplitMetrics Acquire

Aged Studio increases install rate by 27% with SearchAdsHQ

Aged Studio, a PRC-based mobile game publisher, was looking to improve its Apple Ads performance after six months on the channel. The team wanted more automation, better optimization, stronger long-term acquisition, and tighter control of customer acquisition costs, so they brought in SplitMetrics Acquire to help.

Using SplitMetrics Acquire, Aged Studio built a keyword-theme campaign structure, expanded and optimized keywords across about 30 target markets, and applied 40 automated rules for bids and keyword management. As a result, the company increased TTR by 33.75%, boosted install rate by 27%, and grew installs by 4-5x in just three months, while saving time on campaign management.

Aged Studio

Sinz Yang

UA manager