Case Study: Aged Studio increases install rate by 27% with SplitMetrics Acquire

Aged Studio boosts install rate by 27% with SplitMetrics

Aged Studio, a PRC-based mobile game publisher, was using Apple Ads to promote its five titles and sought ways to further automate and optimize its strategy for growth and controlled customer acquisition costs. They turned to SplitMetrics and its Acquire product to help enhance their efforts.

SplitMetrics implemented its Acquire platform to build a campaign structure focused on keyword themes, expand keyword options, and track key KPIs. The vendor's tools provided competitive intelligence and enabled the creation of 40 automated rules to optimize keywords and bids. As a result, Aged Studio increased its tap-through rate by 33.75%, boosted its install rate by 27%, and saw a 4-5 times increase in the number of installs, all within just three months.

Aged Studio