Case Study: Burner by Ad Hoc Labs optimizes Apple Ads performance with SplitMetrics Acquire

Ad Hoc Labs boosts Apple Ads TTR by 7% with SplitMetrics

Burner by Ad Hoc Labs, a provider of temporary phone numbers, faced increased competition in Apple Ads and needed a solution for automation, actionable intelligence, and post-install performance analysis. They turned to the vendor SplitMetrics and its product SplitMetrics Acquire to meet these challenges.

SplitMetrics implemented its Acquire platform to automate bidding, find new keywords, and provide insights via custom product pages. This solution delivered significant results for the customer, including a 7% increase in tap-through rate and a 10% decrease in cost per registration, proving the effectiveness of their optimized strategies.

Ad Hoc Labs