Case Study: Bamboo Apps achieves 15% iOS conversion growth with SplitMetrics

A/B Testing of iOS Screenshots for iPad Triggers 15% Conversion Growth

Bamboo Apps worked with SplitMetrics on the ŠKODA LittleDriver app for Skoda Auto, looking to improve the app store product page and find which iOS screenshot set would drive better conversions. The team had several screenshot variations and wanted a data-driven way to choose the most effective one instead of relying on preference alone.

Using SplitMetrics Optimize, Bamboo Apps ran an A/B test on iOS screenshots, including a quick variation created by reordering existing images, and brought targeted traffic from Facebook to ensure relevant visitors. SplitMetrics helped them identify the winning version, which increased conversion by 15% and delivered a 50% tap-to-install rate, translating into more installs from the same acquisition budget.

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