Case Study: Fenton increases average order value 28% and reduces cart abandonment 16% with Splitit

Splitit and Fenton leave couples wanting more

Fenton, a London-based fine jewelry startup founded in 2019, needed a transparent, trust-focused financing option to support high‑ticket, bespoke purchases and reduce cart abandonment while preserving its concierge customer experience. They selected Splitit as their buy-now-pay-later provider (including Splitit InStore) to offer flexible, no‑application/no‑credit‑check installment payments that integrate seamlessly with their online store and showroom.

Splitit implemented a front-end checkout integration, in-store capability, and a co‑marketing campaign, driving measurable results: average order value rose 28%, cart abandonment fell 16%, Splitit usage climbed from 3% to 8–9% of checkouts, absolute sales jumped 50% quarter‑on‑quarter, and merchant sales volume grew 210% year‑over‑year (matching 2020’s MSV in under six months of 2021). Fenton also credits Splitit’s turnkey global reach and white‑glove account support for enabling international sales and stronger repeat customer behavior.

Fenton

Jerome Brustlein

Chief Operating Officer