Case Study: Sofa Club achieves a 2.6% conversion lift and 6% higher AOV with Splitit

Sofa Club - Customer Case Study

Sofa Club, a UK retailer offering high-quality, designer-look sofas at affordable prices, needed a reliable, brand-aligned financing option to make big-ticket purchases more accessible. After issues with prior providers’ acceptance rates and poor brand fit, Sofa Club partnered with Splitit to offer a co-branded pay-over-time installment solution that matched their look and customer experience.

Splitit’s installment product was integrated in May 2020 with a seamless backend and a marketing budget for co-branded campaigns; this drove measurable gains — a 6% increase in average order value during the co-branded ad campaign and a 2.6% uptick in conversions after expanding installments from 3 to 6 months — while improving overall Splitit-driven sales and customer satisfaction.

Sofa Club

Olivia Smith

Marketing Manager