Case Study: Rubeza achieves reduced cart abandonment and 30% higher conversion with Splitit

Rubeza benefits from reduced cart abandonment rates

Rubeza is a UK-based luxury furniture retailer selling high-ticket sofas and custom pieces that were losing sales to high cart abandonment as customers balked at upfront costs. To address this, Rubeza chose Splitit’s installment payment solution, letting shoppers spread payments over 12 months with 0% interest, no fees or applications and a simple checkout experience.

Splitit’s installment plans were implemented sitewide and quickly improved performance: conversion rate +30%, average order value +30%, cart abandonment down 6%, and order volume up 11%, while the share of sales using Splitit rose from 10% to 12%. Onboarding was straightforward and both customers and staff gave positive feedback, helping Rubeza increase sales and customer confidence.

Rubeza

Furkan Temel

Chief Executive Officer