Case Study: IVF Matters makes fertility funding more accessible with Splitit

How Splitit became the game changer for fertility funding

IVF Matters, a London-based fertility clinic founded in 2016, wanted to reduce the financial stress that can delay fertility treatment for its clients. Working with Splitit, the clinic looked for a way to make consultations, tests, and diagnostic services more accessible without forcing patients to pay the full cost upfront.

Splitit implemented a Buy Now, Pay Later installment solution that lets IVF Matters customers spread payments using their credit card, without taking on additional debt or going through a lengthy loan application. As a result, IVF Matters became the first fertility clinic in the UK to offer this type of payment option for diagnostic services, helping patients start treatment sooner and making fertility care more affordable and accessible.

IVF Matters

Irfana Koita

FRCOG, Director