Case Study: Virgin Pure achieves a 78% increase in checkout conversion with Splitit

How Splitit became the #1 choice over financing options

Virgin Pure, the maker of smart water dispensers focused on improving health and cutting single‑use plastics, needed to simplify its residential checkout experience and lift conversions while offering popular pay‑in‑instalments options. After trialling multiple financing partners, they chose Splitit — using Splitit’s monthly instalment solution that runs on customers’ existing debit or credit cards without applications or credit checks.

Virgin Pure implemented Splitit as the sole instalment payment option and saw measurable impact: payment success rates nearly doubled, checkout conversion rose 78%, Splitit captured an additional 25% of the checkout ratio after other options were removed, and cart abandonment fell by 10%. Splitit’s straightforward card‑based instalments delivered the streamlined experience Virgin Pure wanted while boosting sales.

Virgin Pure

Simon Vingoe

Head of Sales and Marketing