Case Study: Mobvoi achieves 10% lower cart abandonment and 12% higher conversion and sales revenue with Splitit

How Mobvoi decreased cart abandonment by 10% with Splitit

Mobvoi, a maker of AI-powered headphones, smartwatches and voice-enabled devices, faced high cart abandonment as shoppers hesitated over product prices despite strong interest. To address this, Mobvoi partnered with Splitit and began offering Splitit Monthly Installment Payments so customers could pay in up to six 0% interest installments.

Splitit integrated a seamless, global checkout installment option (launched October 2019) with instant approval, no application or hard credit check, and no interest or late fees. Within six months Splitit’s solution reduced cart abandonment by 10% and drove a 12% lift in both conversion and sales revenue, helping Mobvoi convert price-sensitive, tech-savvy shoppers across 130+ countries.

Mobvoi

Mu Wang

Mobvoi