Case Study: Fenton increases average order value with Splitit

Fenton boosts average order value 28% with Splitit

Fenton, a UK-based creator of bespoke fine jewelry, needed a payment option for its high-value purchases that matched its high standard of customer trust without pushing shoppers toward debt. The challenge was to provide transparent financing for an average order of £2,300 without the complexity of traditional credit.

Splitit implemented its card-linked installment solution, allowing customers to use existing credit without applications or new loans. Following a co-marketing campaign, Splitit usage at checkout saw a fourfold increase. The results included a 28% growth in average order value, a 16% reduction in cart abandonment, and a 210% increase in year-on-year sales volume for the merchant.

Fenton