Case Study: EMMA achieves 75% conversion uplift and 18% shopper adoption of instalments with Splitit

Emma - Customer Case Study

EMMA, the German‑engineered mattress brand expanding into Portugal, faced slow online conversion in a market still used to buying mattresses in store and with lower purchasing power. To build confidence for online buyers—and complement EMMA’s free delivery, 100‑night trial and fast local fulfillment—EMMA partnered with Splitit to offer simple instalment payments that let customers spread mattress purchases using their existing credit cards without opening new accounts.

Splitit’s solution was rolled out in March 2020 and quickly gained traction, reducing checkout friction and making higher‑value purchases more accessible. As a result of working with Splitit, EMMA saw conversion increase by 75%, 18% of shoppers opted to pay with Splitit, and average order value and overall online sales showed notable growth.

EMMA

Alicia Fernandes

Project Manager