Case Study: OrthoWorks boosts treatment acceptance and revenue with Splitit

A partnership dedicated to creating bigger smiles for practices and patients, alike

OrthoWorks, a large, long-running orthodontic practice in the San Francisco Bay Area, was struggling with treatment affordability and COVID-era pressures — treatment costs of $3,700–$8,000, about 25% of prospective patients lacking funds for a down payment, and roughly 35% of accounts receivable past due. To close the financing gap without taking on loan risk, OrthoWorks worked with ToothFairy and implemented Splitit's buy‑now, pay‑later solution that uses available credit on patients’ existing cards.

Splitit was integrated through ToothFairy’s patient-identification logic and point-of-care sales aids, enabling treatment coordinators to offer simple, application-free installment plans (up to 36 months) that include the down payment and preserve card rewards. The results were measurable: in June 2021, 12% of patients selected Splitit—making it OrthoWorks’ top third‑party financing option—while paid‑in‑full rates and overall revenue improved and the practice avoided the risks of in‑house financing.

Orthoworks

David Shen

Chief Executive Officer