Case Study: thredUp achieves real-time personalization and faster experimentation with Split

ThredUp powers real-time Black Friday promotions with Split

thredUP, the world's largest online consignment store, faced challenges with its outdated, manual feature rollout system. This system caused slow updates and limited its ability to run real-time personalization and scalable A/B testing, which was problematic for handling hundreds of thousands of daily visitors. To address this, thredUP turned to Split, utilizing its feature management and experimentation platform.

By implementing Split, thredUP gained the ability to execute phased rollouts and personalize customer promotions in real-time, which was notably leveraged during Black Friday. The solution also streamlined backend A/B testing and enabled collaborative QA in production. As a result, thredUP achieved faster, more confident deployments and dynamically delivered personalized promotions at scale, all while allowing its engineering team to focus on core product development instead of building and maintaining an in-house system.

ThredUp