Case Study: Moneyfarm achieves faster, data-driven feature releases and cost savings with Split

Moneyfarm - Customer Case Study

Moneyfarm is a European digital wealth manager (90,000+ active investors, £2.3B AUM) that combines human guidance with a digital platform and app. Its product and engineering teams relied on a homegrown feature-flagging tool that only supported simple on/off toggles, offering no user targeting, gradual rollouts, or reliable experiment metrics—making releases risky and time-consuming across a landscape of 50+ microservices.

In 2019 Moneyfarm adopted Split to make feature flags and experimentation a standard practice: Split for Jira links flags to issues and GitLab commits, a one-time Segment integration took 30 minutes, and workspaces separated B2B/B2C controls. The result is safe, measurable rollouts and concurrent A/B and multivariate tests, continuous event data to prove ROI, and significant time and cost savings for product and engineering teams.

MoneyFarm

Stefano Giudici

Lead Product Manager