Case Study: Mentimeter boosts customer activation and retention with Split

Mentimeter Uses Experimentation to Increase Customer Activation and Retention

Mentimeter, the interactive presentation platform used by roughly 100 million people worldwide, needed to move from gut-driven product choices and hardcoded, small-scale tests to a scalable, data-driven experimentation practice. Their previous approach was unscalable and put engineering teams under strain, so they sought a platform that would let them run structured experiments and manage feature releases more safely.

They adopted Split to combine feature flags and A/B testing, connect KPIs to flags, and create an easy staged rollout process (internal → beta → 10% → 50%). This enabled 10–20 concurrent experiments, faster iteration, and clearer ownership for product teams. Practical wins included a tailored mobile onboarding that raised mobile retention and improved activation tracking overall, plus greater confidence in releases and data-driven decisions.

Mentimeter

Jakob Nettelbladt

VP Product