Case Study: GoDaddy achieves 8% higher sign-ups and $200K in platform savings with Split

How GoDaddy Improved Customer Experience with Experiments

GoDaddy, the world’s largest domain name registrar with over 18 million customers and 78 million domains, needed a faster, standardized way to run customer experiments and feature rollouts across disparate teams. Building an in‑house experimentation platform would have tied up about 3 full‑time engineers for a year (and ongoing maintenance), so the product team sought a vendor solution to enable “experiments at the velocity of thought.”

GoDaddy selected Split — a developer‑focused experimentation and feature‑flagging platform — which teams could stand up in about 30 minutes and integrate via REST APIs for fine‑grained targeting, phased rollouts and dynamic configuration. The switch avoided roughly $200K in build/maintenance costs, enabled faster iteration and safer rollouts, improved mobile sign‑up rates by 8%, increased clickthroughs from performance work, and is being scaled company‑wide to run many more experiments.

GoDaddy

Björn Levidow

Sr. Director Product Management for Analytics