Case Study: Bynder achieves confident, controlled incremental rollouts with Split

Bynder - Customer Case Study

Bynder is a digital asset management company that helps teams organize and deliver brand content. Its engineering teams struggled with releases because feature toggles were controlled by Customer Success Managers, creating uncertainty, frequent hot fixes, and little ability to do controlled rollouts.

Bynder adopted Split’s feature management platform and Learning Management System (Split Arcade), and integrated the Java SDK for compatibility with their stack. Split let teams decouple deploy from release, run incremental rollouts (e.g., 5% → 100%), segment customers who want fewer updates, and use attribute-based targeting to handle legacy dependencies. The result: all 14 engineering teams now use Split, releases are safer and more frequent, stress and big‑bang rollouts have been eliminated, and the company is using Split to support migration and broader product-team adoption.

Bynder

Roale Bankras

Senior VP of Engineering